Kuryakyn has instituted a new MAP policy that will go into effect 1-4-16. MAP stands for Minimum Advertised Price. What this means is that any dealer that sells any Kuryakyn product, must not advertise it for less than 10% below the MSRP (Retail) price. While Cyclemax has always tried to give our customers the lowest possible prices on everything that we sell, and we have been advertising our Kuryakyn products for substantially less than the 10% off price, we will be following the new policy. We will have all of our Kuryakyn products listed at the absolute minimum according to the new policy. So, you should not be able to find any of them advertised for less anywhere, as long as everyone follows the rules. Please feel free to contact us if you have any questions about this.